No matter if we’re talking about cereal, cough syrup, sodas or juices, products featuring nationally recognized name brands tend to cost more than their private label counterparts. In an experiment conducted by Consumer Reports, they found that “store-brand drinks cost an average of 27% less than big-name counterparts.” One reason that private label brands like Rocor’s Classic Cola are lower cost because there is little to no money spent on promotional efforts for these products, unlike the big named brands.
So, the question is, is there a difference in quality of these drink products, or is it all just a marketing scheme? Well, it turns out it depends on the product you are buying. When Consumer Reports conducted a huge amount of blind taste tests to see if people noticed a difference between different brands of foods and drinks, the majority of the time the taste test ended in a tie.
That’s why we challenge YOU to take the ROCOR CHALLENGE!